Nike Football Marketing Report

Nike Foot orb merchandising ReportThe purpose of this newspaper publisher is to undertake interchange about the trade go of Nikes foot ball gamey game boots. Nike football game game boots be one of the most guileless crops launched under the name of Nike. commencement ceremony of all the paper presents a brief introduction about the Nikes football boots and the prim discussion about the trade mix is done. In the discussion about merchandise mix the section of ingathering is discussed. This discussion entails product features and various football boots that be offered by Nike. The price system of Nike is discussed and a discussion is done about what makes Nike to charge premium footing for its football boots. The stores and centres atomic number 18 mentioned in the section of pip. The last and the most intriguing element of promotion mentions thriving and enchanting promotional stunts that are utilise to advocate Nikes football boots including celebrity secon d gear of Ronaldo, TVCs and billboard. On the basis of the discussion of merchandise a conclusion is presented. After analysis of the marketing mix a few(prenominal) strategies are besides recommended in the last part of the paper to evoke the marketing mix of Nikes football boots.Ribbon Sport between the age 1964 and 1971 (Nike, 2013). The separate instigators in Nike Inc.s portfolio are The Converse Inc., Hurley International, Jordan Brand and the Nike Golf. The company thus far commenced operations in the design of football boots in the 1990s and created the lightest boots preserve as at the time, The Nike quicksilver(a) which weighed 200g. (Garenthmcknight, 2012).The football boots remain the most immaculate and advance(a) products of Nike Inc. The boots offer double-dyed(a) fit, exceptional feel and outstanding ball control as it implies innovative features. With the help of innovative techniques equivalent irregular lacing, strategic stud patterns and by implying all(a) Conditions Control technology, Nike is able to train these outstanding products. The products provides a wide range of collections to choose from these include the blotto ground to soft ground and indoor.It is not only the product that has realise great response from customers but behind this product of football boots proper and well devised strategies are applied. One of the important facets of these strategies that sum up the boilers suit product philosophy is marketing mix. The following part of the paper discusses marketing mix of the football boots of Nike. marketing Mix of NikeThe marketing mix (or the 4Ps as it is referred) is a marketing tool often used by Marketers to human body a strategic plan towards the achievement of the corporate goal whilst also satisfying customers needs. The 4Ps is a combination or mixture of four elements vomit together to produce the desired plan of action ( Masterson and Pickton, 2010).It was McCarthy who in the mid-twentieth centu ry, called it the possibility of the Four Ps as it uses four variables, whose initials in English beginning with p. These four Ps are as followsProduct practice processionPriceNike football boots are easily recognised from the swoosh logotype embedded on all product.ProductThe product decisions should consider the products advan drop backes and how they exit be leveraged (Julian and Michael, 2012, 17). Nike Inc. has several(prenominal) products under its football boots grass and these are the Mercurial Range, Nike Tiempo, Nike T90, CR7, Customised Range (Nike, 2013).Mercurial This range of football boots were designed using basal light and ultra responsive technology for the purpose of quick cuts in any direction. This product range features supreme control at advanced speed with the super lightweight dimpled design.Nike Tiempo Masterful Class One of the classy pair of boots offered by Nike. The Tiempo is the oldest of the swoosh designs. It was lauched in the summer of 201 1 and produced in buttoned-down touch except for the 2013 edition which are in red colour. This brand is designed to particularly improve water retention.Nike T90 Deadly Strike knowing to deliver the deadliest strike on the pitch.CR7 One of the most famous football boots in the world is CR7. This is the brand that has been endorsed by Cristiano Ronaldo and ingraved with the Love to win, hate to fall back graphics.Custom Football Boots This is another type of boots that are offered by Nike. As the name implies this product allows customers to customise their football boots according to the desired traction, colour and various other options of personalisation.The various brands of the Nike football boots are designed for optima carrying into action aced on the All Conditions Control (ACC) technology to provide optimal ball control in both wet and dry conditions. Three varied types of Grind materials are used for the production of football boots. These three diametrical types of Grind materials include speeding fabric, foam of midsole and rubber for outsole. For the football boots severally Grind material is used to make surface for football field. All products are availables in various colours.PriceThe pricing strategy of Nikes football boots can be described as competitive to the other sports sideslip retailers. This pricing strategy of football boots is akin to the overall pricing strategy of Nike Inc product spectrum. The basis of the pricing strategy is of premium segment and localise customers. The prices of Nikes football boots are high when compared to other brands such as Adidas and Puma, however, this could be attributed to the premium quality of the products developed. These high prices are often associated with their successes in sports and with organisations. The price range of Nikes football boots starts from 60 and goes up to $200. A price magnetic dip of various products of Nikes football boots is as attached in the appendix (Nike, 201 3).PlacePlace in the marketing mix means distribution channels, outlets and catchment areas. Strategies link to place indicate and takes into account different places where the sale of the product would be consummated (Charles, Joseph and Carl, 2008, 44). Nike Inc. is a world-wide company with many outlets around the world. The soap stores sell the different products of the company which includes the various brands of Nike football boots. The football boots are stocked by retailers in almost 200 countries. In the linked States alone, these football boots are sold to 20,000 retail accounts. With the help of independent distributors, licensees and subsidiaries Nike Inc. sells its football boots in the international market.PromotionThe business uses shitship to generate brand authencity in the competitive market. Advertising is a major tool used by the company to drive the brand. A few footballers currently sponsored by Nike football boots are Cristiano Ronaldo, Wayne Rooney and M iroslav Klose. Other scores of promotional techniques are also adopted. A promotional strategy is adopted according to the situation and nature of the product. chase promotional schemes are used by Nike for the promotion of Nike football boots. picture Commercials (TVCs)TVCs that run on TV are full of inspiration and enforce in-depth messages. The end product of these adverts are the psychological appeal by portrait stars from football arena. Nikes football boots invites customers to have the experience of wearing these boots.BillboardsOne of the most effective, most famous and most appealing promotional campaigns that is being skillful by the marketers of Nikes football boots are the billboards. In the review of the billboard, attention mustiness therefore be drawn to the brand logo and tag line. The tag line Just Do It play a major quality in enthusing energy and sportsmen spirit among the fool market. All billboard adverts doubtless have the swoosh and tag line present an d without a doubt, these move are the most recognised all over the world.Celebrity secondmentCelebrity endorsement is another techniques used by the Nike to attract the target market. These endorsements are regarded as the captivating technique. The football boots are endorsed by renowned, mellow and charismatic football players. Celebrities such as Cristiano Ronaldo, Neymar and Andres Iniesta have been used for endorsement for various brands of the Nike football boots. These celebrities are also found on the companies websites and other advertising platforms. Celebrities chosen usually relate with the product and their personality acclamation the product.The SWOT AnalysisThe need for strategic planning towards the actualisation of a companys goals and objectives can not be over-emphasied. The strategic plan creates a fabric for the development, performance expectation and maps out the goals of the furture. Nikes marketing strategy would be merely examined using the SWOT Analy sis.StrengthsNike football boots are produced using very innovative designs. There are three different types of Grind materials often used for the production of football boots. These three different types of Grind materials include upper fabric, foam of midsole and rubber for outsole.High quality of products The Nike football boots are associated with high quality products on all brands.Sponsorship The company is often associated with sponsorship of football playersWeaknessesThe product prices are quite expensive when compared to other brands.OpportunitiesThe company set to sponsor sport activities such as the Olympics and World Cup tournament.ThreatsThe football boots are in extreme competition with other brands such as Adidas and Puma.The global nature of the brand presents the company with a risk in the cost and margin imbalance.ConclusionThis report provides in-depth analysis of the marketing strategies related to product, price, place and promotion of Nike football boots. On t he basis of the discussion that is done in the above part of the paper it can be concluded that marketing mix is an important part of the marketing strategy. The discussion reveals that with the help of marketing mix and by implementing effective strategies Nike football boots are successful in positioning the rectify image in the eyes of the market. Marketing mix is the nub of all marketing strategy. In a way, it can be suggested that marketing mix provides direction to the brand and if it is implemented in the right way just like the marketing mix of Nike football boots is implemented then it leads the brand to touch the zenith and allows organization to operate business lucratively. The pricing strategy, the quality of product, product features, and the way it is being promoted all these strategies speaks for the brand and are consistent with the brand image.RecommendationsAlthough the marketing mix of Nikes football boots is in its perfect form and is doing well for the busines s but, still there is some direction for improvement. Following recommendations can be made in order to leaven the brand image of Nikes football boots.The first strategy that can be adopted is of brand ambassador. Nike has brand ambassador but there is no specific brand ambassador for football boots. The product of football boots is endorsed by a lot of soccer players but there is no brand ambassador of Nikes football boots.Another thing that marketers at Nike can do to enhance the promotional campaign is to form a club. Just like Harley Davidson has a club for bike lovers Nike can also formulate online forums and clubs where soccer lovers can be the members and share their views not only about the game but about the product as well.Just like encircle it up which is a basket ball event that is sponsored by Nike several football events can also be sponsored by Nike to promote Nikes football boots.ReferencesCharles, W., Joseph, F., and Carl, D. (2008), Marketing, Cengage Learning. pp. 44Julian, V., and Michael, V. (2012), Marketing Management, Atlantic Publishers Distri. pp. 17Kotler, P. (1999), Kotler On Marketing How To Create, Win, and pretermit Markets, Simon and Schuster. pp. 70Levy, S. (1999), Brands, consumers, symbols, and research Sydney J. Levy on marketing, Sage Publication. pp. 45-47Nike.com. (2013), About products, Nike.com. pp. A-1Stevens, R. (2003), Marketing Your Business A Guide to Developing a Strategic Marketing Plan, Routledge. pp. 47-50William, E. (2004), Product life-cycles as marketing models, University of Chicago Press. pp. 31-36William, M. (2011), The Marketing Plan How to effectuate and Implement It, AMACOM. pp. 12